Amtrak

 

problem

Travel has been replaced by transportation. Consumers no longer see the benefits of enjoying their travels instead of simply getting from point A to point B.

INSIGHT

The desire to explore has turned travel into a necessity instead of a luxury.

big idea

Travel Over Transport

 

 

Print ads

 
 
 

social media

 

Direct Mailer

 
directmailer_v1.jpg
 
direct_mailer_outside.jpg
 

App

An on-train experience app that provides real time travel updates, train itinerary, entertaining mini games, forums to interact with other train passengers, and an ordering page to purchase food from the dining car.

screen_1.jpg

Contributions: Concept Development / Art Direction / Social Media / App Design