Consumers are unaware that Keeper Springs donates 100% of its profits to the cleanup and support of America's waterways because of lack of brand recognition.
Millennials are constantly fueled by the desire to explore nature and be a part of a community that works to better the environment.
Adventure Needs Nature, Nature Needs You
social media "white out"
A 30-day scavenger hunt titled "Operation H.U.M.A.N. where people across the country can make teams, participate in challenges, and win prizes for themselves and for America's waterways.
Contributions: Concept Development / Microsite Design / Social Media