KEEPER SPRINGS

 

problem

Consumers are unaware that Keeper Springs donates 100% of its profits to the cleanup and support of America's waterways because of lack of brand recognition.

INSIGHT

Millennials are constantly fueled by the desire to explore nature and be a part of a community that works to better the environment.

big idea

Adventure Needs Nature, Nature Needs You

 

 

Print/outdoor ads

 

social media "white out"

 

microsite

 

app

A 30-day scavenger hunt titled "Operation H.U.M.A.N. where people across the country can make teams, participate in challenges, and win prizes for themselves and for America's waterways.


Contributions: Concept Development / Microsite Design / Social Media