madison square garden

 

problem

Event goers tend to go to other venues in favor of something less expensive and more intimate. They don't see the benefits of going to Madison Square Garden over other arenas.

INSIGHT

Event goers have a more memorable experience at an arena when it is full of rich history and memories.

big idea

Experience History

 
 

Logo redesign

 
 

print/outdoor ads

 

brochure

 

microsite